{"id":951,"date":"2026-07-06T02:35:47","date_gmt":"2026-07-06T02:35:47","guid":{"rendered":"https:\/\/rajawalimediautama.site\/?post_type=mbdb_book&#038;p=951"},"modified":"2026-08-12T02:41:26","modified_gmt":"2026-08-12T02:41:26","slug":"kepercayaan-konsumen-dan-loyalitas-pelanggan-di-era-digital","status":"publish","type":"mbdb_book","link":"https:\/\/rajawalimediautama.site\/?mbdb_book=kepercayaan-konsumen-dan-loyalitas-pelanggan-di-era-digital","title":{"rendered":"Kepercayaan Konsumen dan Loyalitas Pelanggan di Era Digital"},"author":1,"comment_status":"open","ping_status":"closed","template":"","class_list":["post-951","mbdb_book","type-mbdb_book","status-publish","hentry","mbdb_genre-ekonomi","mbdb_genre-teknologi","mbdb_editor-abdul-rokhim","mbdb_editor-nonik-kusumaningrum","mbdb_narrator-ambar-lukitaningsih","mbdb_narrator-henny-welsa","mbdb_narrator-muinah-fadhilah","mbdb_narrator-sanika-yuli-pramadoni","post"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kepercayaan Konsumen dan Loyalitas Pelanggan di Era Digital - Rajawali Media Utama<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rajawalimediautama.site\/?mbdb_book=kepercayaan-konsumen-dan-loyalitas-pelanggan-di-era-digital\" \/>\n<meta property=\"og:locale\" content=\"id_ID\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kepercayaan Konsumen dan Loyalitas Pelanggan di Era Digital - Rajawali Media Utama\" \/>\n<meta property=\"og:description\" content=\"Transformasi digital telah mengubah cara konsumen mencari informasi, mengambil keputusan, membangun kepercayaan, dan mempertahankan loyalitas terhadap suatu merek. Buku Kepercayaan Konsumen dan Loyalitas Pelanggan di Era Digital membahas secara komprehensif dinamika perilaku konsumen di era digital, mulai dari konsep kepercayaan konsumen, loyalitas pelanggan, peran digital marketing, hingga pemanfaatan media sosial, influencer, keamanan data, transparansi informasi, dan Artificial Intelligence (AI) dalam strategi pemasaran modern. Buku ini juga mengulas karakteristik Generasi Milenial dan Generasi Z, strategi membangun hubungan jangka panjang dengan pelanggan, serta menyajikan praktik terbaik dari berbagai perusahaan digital dunia sebagai pembelajaran. Dilengkapi dengan tabel, diagram, dan ilustrasi berbasis AI yang dirancang sesuai materi, buku ini menjadi referensi yang relevan bagi mahasiswa, dosen, peneliti, praktisi pemasaran, pelaku usaha, dan siapa saja yang ingin memahami strategi membangun kepercayaan serta loyalitas pelanggan dalam ekosistem digital yang terus berkembang.        ISBN\u00a0 \u00a0 \u00a0: 978-634-7794-15-4  Ukuran : 15,5 x 213  Jumlah Halaman: 393\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rajawalimediautama.site\/?mbdb_book=kepercayaan-konsumen-dan-loyalitas-pelanggan-di-era-digital\" \/>\n<meta property=\"og:site_name\" content=\"Rajawali Media Utama\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-12T02:41:26+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/rajawalimediautama.site\/?mbdb_book=kepercayaan-konsumen-dan-loyalitas-pelanggan-di-era-digital\",\"url\":\"https:\/\/rajawalimediautama.site\/?mbdb_book=kepercayaan-konsumen-dan-loyalitas-pelanggan-di-era-digital\",\"name\":\"Kepercayaan Konsumen dan Loyalitas Pelanggan di Era Digital - Rajawali Media Utama\",\"isPartOf\":{\"@id\":\"http:\/\/rajawalimediautama.site\/#website\"},\"datePublished\":\"2026-07-06T02:35:47+00:00\",\"dateModified\":\"2026-08-12T02:41:26+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/rajawalimediautama.site\/?mbdb_book=kepercayaan-konsumen-dan-loyalitas-pelanggan-di-era-digital#breadcrumb\"},\"inLanguage\":\"id\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/rajawalimediautama.site\/?mbdb_book=kepercayaan-konsumen-dan-loyalitas-pelanggan-di-era-digital\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/rajawalimediautama.site\/?mbdb_book=kepercayaan-konsumen-dan-loyalitas-pelanggan-di-era-digital#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Beranda\",\"item\":\"http:\/\/rajawalimediautama.site\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Books\",\"item\":\"http:\/\/rajawalimediautama.site\/?post_type=mbdb_book\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Kepercayaan Konsumen dan Loyalitas Pelanggan di Era Digital\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/rajawalimediautama.site\/#website\",\"url\":\"http:\/\/rajawalimediautama.site\/\",\"name\":\"Rajawali Media Utama\",\"description\":\"Selamat datang dan Terbang Seperti Rajawali\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/rajawalimediautama.site\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"id\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Kepercayaan Konsumen dan Loyalitas Pelanggan di Era Digital - Rajawali Media Utama","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rajawalimediautama.site\/?mbdb_book=kepercayaan-konsumen-dan-loyalitas-pelanggan-di-era-digital","og_locale":"id_ID","og_type":"article","og_title":"Kepercayaan Konsumen dan Loyalitas Pelanggan di Era Digital - Rajawali Media Utama","og_description":"Transformasi digital telah mengubah cara konsumen mencari informasi, mengambil keputusan, membangun kepercayaan, dan mempertahankan loyalitas terhadap suatu merek. 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