{"id":951,"date":"2026-07-06T02:35:47","date_gmt":"2026-07-06T02:35:47","guid":{"rendered":"https:\/\/rajawalimediautama.site\/?post_type=mbdb_book&#038;p=951"},"modified":"2026-07-06T02:35:47","modified_gmt":"2026-07-06T02:35:47","slug":"kepercayaan-konsumen-dan-loyalitas-pelanggan-di-era-digital","status":"publish","type":"mbdb_book","link":"https:\/\/rajawalimediautama.site\/?mbdb_book=kepercayaan-konsumen-dan-loyalitas-pelanggan-di-era-digital","title":{"rendered":"Kepercayaan Konsumen dan Loyalitas Pelanggan di Era Digital"},"author":1,"comment_status":"open","ping_status":"closed","template":"","class_list":["post-951","mbdb_book","type-mbdb_book","status-publish","hentry","mbdb_genre-ekonomi","mbdb_genre-teknologi","mbdb_editor-abdul-rokhim","mbdb_editor-nonik-kusumaningrum","mbdb_narrator-ambar-lukitaningsih","mbdb_narrator-henny-welsa","mbdb_narrator-muinah-fadhilah","mbdb_narrator-sanika-yuli-pramadoni","post"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kepercayaan Konsumen dan Loyalitas Pelanggan di Era Digital - Rajawali Media Utama<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rajawalimediautama.site\/?mbdb_book=kepercayaan-konsumen-dan-loyalitas-pelanggan-di-era-digital\" \/>\n<meta property=\"og:locale\" content=\"id_ID\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kepercayaan Konsumen dan Loyalitas Pelanggan di Era Digital - Rajawali Media Utama\" \/>\n<meta property=\"og:description\" content=\"Buku Kepercayaan Konsumen dan Loyalitas Pelanggan di Era Digital membahas secara komprehensif bagaimana transformasi digital telah mengubah perilaku konsumen, proses pengambilan keputusan, serta hubungan antara pelanggan dan perusahaan. Pembahasan disusun secara sistematis mulai dari konsep kepercayaan konsumen, loyalitas pelanggan, digital marketing, ekosistem digital trust, hingga karakteristik Generasi Y dan Generasi Z sebagai konsumen digital. Buku ini juga mengulas strategi membangun loyalitas melalui personalisasi, customer experience management, omnichannel marketing, serta pemanfaatan teknologi seperti artificial intelligence (AI) dan predictive marketing. Dilengkapi dengan studi kasus perusahaan digital dan ilustrasi berbasis AI sebagai pendukung visual pembelajaran, buku ini menjadi referensi yang relevan bagi mahasiswa, dosen, peneliti, praktisi pemasaran, pelaku usaha, serta siapa saja yang ingin memahami strategi membangun kepercayaan dan loyalitas pelanggan di era digital yang semakin kompetitif.        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