{"id":890,"date":"2026-06-03T02:35:13","date_gmt":"2026-06-03T02:35:13","guid":{"rendered":"https:\/\/rajawalimediautama.site\/?post_type=mbdb_book&#038;p=890"},"modified":"2026-06-03T02:35:13","modified_gmt":"2026-06-03T02:35:13","slug":"buku-ajar-strategi-digital-marketing","status":"publish","type":"mbdb_book","link":"https:\/\/rajawalimediautama.site\/?mbdb_book=buku-ajar-strategi-digital-marketing","title":{"rendered":"BUKU AJAR  STRATEGI DIGITAL MARKETING"},"author":1,"comment_status":"open","ping_status":"closed","template":"","class_list":["post-890","mbdb_book","type-mbdb_book","status-publish","hentry","mbdb_genre-ekonomi","mbdb_genre-pendidikan","mbdb_editor-juliana-palit","mbdb_narrator-agung-saputra","mbdb_narrator-arnolt-kristian-pakpahan","mbdb_narrator-deny-hidayatullah","mbdb_narrator-heru-eko-prasetyo","mbdb_narrator-muhammad-teguh-n","mbdb_narrator-riswan-yunida","mbdb_narrator-rudy-haryanto","post"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BUKU AJAR STRATEGI DIGITAL MARKETING - Rajawali Media Utama<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rajawalimediautama.site\/?mbdb_book=buku-ajar-strategi-digital-marketing\" \/>\n<meta property=\"og:locale\" content=\"id_ID\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BUKU AJAR STRATEGI DIGITAL MARKETING - Rajawali Media Utama\" \/>\n<meta property=\"og:description\" content=\"Buku Ajar Strategi Digital Marketing merupakan referensi komprehensif yang membahas konsep, strategi, dan implementasi pemasaran digital di era transformasi teknologi. Buku ini dirancang untuk mahasiswa, dosen, praktisi bisnis, pelaku UMKM, wirausahawan, serta masyarakat umum yang ingin memahami dan menguasai berbagai aspek digital marketing secara sistematis dan aplikatif. Materi dalam buku ini mencakup pengenalan digital marketing, perilaku konsumen digital, perencanaan strategi pemasaran, content marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), social media marketing, email marketing, mobile marketing, e-commerce dan marketplace, hingga digital advertising. Selain itu, buku ini juga membahas pemanfaatan data analytics, performance marketing, branding digital, Customer Relationship Management (CRM), serta berbagai tren terkini seperti Artificial Intelligence, marketing automation, big data, chatbot, dan Digital Marketing 5.0. Disusun dengan pendekatan teoritis dan praktis, setiap bab dilengkapi contoh, studi kasus, serta implementasi yang relevan dengan kebutuhan dunia bisnis modern. 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