{"id":886,"date":"2026-05-28T08:26:41","date_gmt":"2026-05-28T08:26:41","guid":{"rendered":"https:\/\/rajawalimediautama.site\/?post_type=mbdb_book&#038;p=886"},"modified":"2026-06-17T03:26:39","modified_gmt":"2026-06-17T03:26:39","slug":"buku-ajar-digital-branding-content-strategy","status":"publish","type":"mbdb_book","link":"https:\/\/rajawalimediautama.site\/?mbdb_book=buku-ajar-digital-branding-content-strategy","title":{"rendered":"BUKU AJAR DIGITAL BRANDING &#038; CONTENT STRATEGY"},"author":1,"comment_status":"open","ping_status":"closed","template":"","class_list":["post-886","mbdb_book","type-mbdb_book","status-publish","hentry","mbdb_genre-ekonomi","mbdb_genre-pendidikan","mbdb_editor-hasbullah","mbdb_narrator-henny-noviany","mbdb_narrator-hermanto-yaputra","mbdb_narrator-maratush-sholihah","mbdb_narrator-melur-tri-swastika","mbdb_narrator-nurul-rochmah-pramadika","mbdb_narrator-rudy-haryanto","mbdb_narrator-vitalia-fina-carla-r","post"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BUKU AJAR DIGITAL BRANDING &amp; CONTENT STRATEGY - Rajawali Media Utama<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rajawalimediautama.site\/?mbdb_book=buku-ajar-digital-branding-content-strategy\" \/>\n<meta property=\"og:locale\" content=\"id_ID\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BUKU AJAR DIGITAL BRANDING &amp; CONTENT STRATEGY - Rajawali Media Utama\" \/>\n<meta property=\"og:description\" content=\"Buku Ajar Digital Branding &amp; Content Strategy hadir sebagai panduan komprehensif untuk memahami dan mengimplementasikan strategi branding serta pengelolaan konten di era digital. Perkembangan teknologi dan perubahan perilaku konsumen telah mengubah cara individu, organisasi, dan perusahaan membangun identitas, menciptakan nilai, serta menjalin hubungan dengan audiens melalui berbagai platform digital. Oleh karena itu, kemampuan membangun brand yang kuat dan menyusun strategi konten yang efektif menjadi kebutuhan penting dalam menghadapi persaingan global. Buku ini membahas konsep dasar digital branding, pembangunan identitas dan positioning brand, strategi meningkatkan brand awareness, brand trust, emotional branding, serta storytelling yang mampu membangun keterikatan dengan konsumen. Selain itu, pembaca akan mempelajari perilaku konsumen digital, customer journey, content strategy, content creation, pemanfaatan media sosial, SEO, distribusi konten, hingga penggunaan data dan analytics untuk mendukung pengambilan keputusan berbasis kinerja. Dilengkapi pembahasan mengenai personal branding, manajemen reputasi digital, integrasi branding dan marketing, perkembangan Artificial Intelligence (AI), marketing automation, personalisasi, hingga tren Digital Branding 5.0, buku ini memberikan wawasan teoritis sekaligus aplikatif. Berbagai studi kasus dan contoh implementasi disajikan untuk membantu pembaca memahami penerapan konsep dalam dunia nyata. Buku ini sangat sesuai bagi mahasiswa, dosen, praktisi bisnis, content creator, dan pelaku usaha yang ingin membangun brand yang kuat, relevan, dan berkelanjutan di era transformasi digital. &nbsp;  ISBN\u00a0 \u00a0 \u00a0: 978-634-7339-92-8  Ukuran : 15,5 x 23 cm  Jumlah Halaman: 278\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rajawalimediautama.site\/?mbdb_book=buku-ajar-digital-branding-content-strategy\" \/>\n<meta property=\"og:site_name\" content=\"Rajawali Media Utama\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-17T03:26:39+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/rajawalimediautama.site\/?mbdb_book=buku-ajar-digital-branding-content-strategy\",\"url\":\"https:\/\/rajawalimediautama.site\/?mbdb_book=buku-ajar-digital-branding-content-strategy\",\"name\":\"BUKU AJAR DIGITAL BRANDING & CONTENT STRATEGY - Rajawali Media Utama\",\"isPartOf\":{\"@id\":\"http:\/\/rajawalimediautama.site\/#website\"},\"datePublished\":\"2026-05-28T08:26:41+00:00\",\"dateModified\":\"2026-06-17T03:26:39+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/rajawalimediautama.site\/?mbdb_book=buku-ajar-digital-branding-content-strategy#breadcrumb\"},\"inLanguage\":\"id\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/rajawalimediautama.site\/?mbdb_book=buku-ajar-digital-branding-content-strategy\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/rajawalimediautama.site\/?mbdb_book=buku-ajar-digital-branding-content-strategy#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Beranda\",\"item\":\"http:\/\/rajawalimediautama.site\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Books\",\"item\":\"https:\/\/rajawalimediautama.site\/?post_type=mbdb_book\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"BUKU AJAR DIGITAL BRANDING &#038; CONTENT STRATEGY\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/rajawalimediautama.site\/#website\",\"url\":\"http:\/\/rajawalimediautama.site\/\",\"name\":\"Rajawali Media Utama\",\"description\":\"Selamat datang dan Terbang Seperti Rajawali\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/rajawalimediautama.site\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"id\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"BUKU AJAR DIGITAL BRANDING & CONTENT STRATEGY - Rajawali Media Utama","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rajawalimediautama.site\/?mbdb_book=buku-ajar-digital-branding-content-strategy","og_locale":"id_ID","og_type":"article","og_title":"BUKU AJAR DIGITAL BRANDING & CONTENT STRATEGY - Rajawali Media Utama","og_description":"Buku Ajar Digital Branding &amp; Content Strategy hadir sebagai panduan komprehensif untuk memahami dan mengimplementasikan strategi branding serta pengelolaan konten di era digital. 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