{"id":855,"date":"2026-05-20T02:23:39","date_gmt":"2026-05-20T02:23:39","guid":{"rendered":"https:\/\/rajawalimediautama.site\/?post_type=mbdb_book&#038;p=855"},"modified":"2026-05-20T02:23:39","modified_gmt":"2026-05-20T02:23:39","slug":"digital-marketing-dan-strategi-komunikasidi-era-industri-4-0","status":"publish","type":"mbdb_book","link":"https:\/\/rajawalimediautama.site\/?mbdb_book=digital-marketing-dan-strategi-komunikasidi-era-industri-4-0","title":{"rendered":"DIGITAL MARKETING DAN STRATEGI KOMUNIKASIDI ERA INDUSTRI 4.0"},"author":1,"comment_status":"open","ping_status":"closed","template":"","class_list":["post-855","mbdb_book","type-mbdb_book","status-publish","hentry","mbdb_genre-ekonomi","mbdb_editor-juliana-palit","mbdb_narrator-abror","mbdb_narrator-erwin","mbdb_narrator-fithri-wulandari","mbdb_narrator-fitri-nurbaiti","mbdb_narrator-karina-sukardi","mbdb_narrator-lili-indah-sari","mbdb_narrator-muammar-revnu-ohara","post"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>DIGITAL MARKETING DAN STRATEGI KOMUNIKASIDI ERA INDUSTRI 4.0 - Rajawali Media Utama<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rajawalimediautama.site\/?mbdb_book=digital-marketing-dan-strategi-komunikasidi-era-industri-4-0\" \/>\n<meta property=\"og:locale\" content=\"id_ID\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DIGITAL MARKETING DAN STRATEGI KOMUNIKASIDI ERA INDUSTRI 4.0 - Rajawali Media Utama\" \/>\n<meta property=\"og:description\" content=\"Buku DIGITAL MARKETING DAN STRATEGI KOMUNIKASI DI ERA INDUSTRI 4.0 membahas secara komprehensif perkembangan pemasaran digital dan transformasi komunikasi di tengah pesatnya kemajuan teknologi informasi. Era Industri 4.0 telah mengubah pola interaksi antara perusahaan dan konsumen, sehingga strategi pemasaran tidak lagi bergantung pada metode konvensional, melainkan memanfaatkan teknologi digital secara lebih efektif, kreatif, dan terintegrasi. Buku ini mengupas konsep dasar digital marketing, strategi komunikasi pemasaran, content marketing, social media marketing, SEO dan SEM, digital advertising, hingga pemanfaatan data, artificial intelligence, dan customer relationship management. Selain itu, dibahas pula aspek etika, keamanan komunikasi digital, serta tantangan dan peluang pemasaran di era Society 5.0. Disusun secara sistematis dan aplikatif, buku ini diharapkan menjadi sumber pembelajaran dan referensi bagi mahasiswa, akademisi, praktisi bisnis, pelaku UMKM, dan masyarakat umum dalam memahami serta menerapkan strategi digital marketing modern secara adaptif sesuai perkembangan teknologi dan kebutuhan pasar global.  ISBN\u00a0 \u00a0 \u00a0: Proses  Ukuran : 15,5 x 23  Jumlah Halaman: 264\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rajawalimediautama.site\/?mbdb_book=digital-marketing-dan-strategi-komunikasidi-era-industri-4-0\" \/>\n<meta property=\"og:site_name\" content=\"Rajawali Media Utama\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/rajawalimediautama.site\/?mbdb_book=digital-marketing-dan-strategi-komunikasidi-era-industri-4-0\",\"url\":\"https:\/\/rajawalimediautama.site\/?mbdb_book=digital-marketing-dan-strategi-komunikasidi-era-industri-4-0\",\"name\":\"DIGITAL MARKETING DAN STRATEGI KOMUNIKASIDI ERA INDUSTRI 4.0 - Rajawali Media Utama\",\"isPartOf\":{\"@id\":\"https:\/\/rajawalimediautama.site\/#website\"},\"datePublished\":\"2026-05-20T02:23:39+00:00\",\"dateModified\":\"2026-05-20T02:23:39+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/rajawalimediautama.site\/?mbdb_book=digital-marketing-dan-strategi-komunikasidi-era-industri-4-0#breadcrumb\"},\"inLanguage\":\"id\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/rajawalimediautama.site\/?mbdb_book=digital-marketing-dan-strategi-komunikasidi-era-industri-4-0\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/rajawalimediautama.site\/?mbdb_book=digital-marketing-dan-strategi-komunikasidi-era-industri-4-0#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Beranda\",\"item\":\"https:\/\/rajawalimediautama.site\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Books\",\"item\":\"https:\/\/rajawalimediautama.site\/?post_type=mbdb_book\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"DIGITAL MARKETING DAN STRATEGI KOMUNIKASIDI ERA INDUSTRI 4.0\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/rajawalimediautama.site\/#website\",\"url\":\"https:\/\/rajawalimediautama.site\/\",\"name\":\"Rajawali Media Utama\",\"description\":\"Selamat datang dan Terbang Seperti Rajawali\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/rajawalimediautama.site\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"id\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"DIGITAL MARKETING DAN STRATEGI KOMUNIKASIDI ERA INDUSTRI 4.0 - Rajawali Media Utama","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rajawalimediautama.site\/?mbdb_book=digital-marketing-dan-strategi-komunikasidi-era-industri-4-0","og_locale":"id_ID","og_type":"article","og_title":"DIGITAL MARKETING DAN STRATEGI KOMUNIKASIDI ERA INDUSTRI 4.0 - Rajawali Media Utama","og_description":"Buku DIGITAL MARKETING DAN STRATEGI KOMUNIKASI DI ERA INDUSTRI 4.0 membahas secara komprehensif perkembangan pemasaran digital dan transformasi komunikasi di tengah pesatnya kemajuan teknologi informasi. Era Industri 4.0 telah mengubah pola interaksi antara perusahaan dan konsumen, sehingga strategi pemasaran tidak lagi bergantung pada metode konvensional, melainkan memanfaatkan teknologi digital secara lebih efektif, kreatif, dan terintegrasi. Buku ini mengupas konsep dasar digital marketing, strategi komunikasi pemasaran, content marketing, social media marketing, SEO dan SEM, digital advertising, hingga pemanfaatan data, artificial intelligence, dan customer relationship management. Selain itu, dibahas pula aspek etika, keamanan komunikasi digital, serta tantangan dan peluang pemasaran di era Society 5.0. Disusun secara sistematis dan aplikatif, buku ini diharapkan menjadi sumber pembelajaran dan referensi bagi mahasiswa, akademisi, praktisi bisnis, pelaku UMKM, dan masyarakat umum dalam memahami serta menerapkan strategi digital marketing modern secara adaptif sesuai perkembangan teknologi dan kebutuhan pasar global.  ISBN\u00a0 \u00a0 \u00a0: Proses  Ukuran : 15,5 x 23  Jumlah Halaman: 264","og_url":"https:\/\/rajawalimediautama.site\/?mbdb_book=digital-marketing-dan-strategi-komunikasidi-era-industri-4-0","og_site_name":"Rajawali Media Utama","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/rajawalimediautama.site\/?mbdb_book=digital-marketing-dan-strategi-komunikasidi-era-industri-4-0","url":"https:\/\/rajawalimediautama.site\/?mbdb_book=digital-marketing-dan-strategi-komunikasidi-era-industri-4-0","name":"DIGITAL MARKETING DAN STRATEGI KOMUNIKASIDI ERA INDUSTRI 4.0 - Rajawali Media Utama","isPartOf":{"@id":"https:\/\/rajawalimediautama.site\/#website"},"datePublished":"2026-05-20T02:23:39+00:00","dateModified":"2026-05-20T02:23:39+00:00","breadcrumb":{"@id":"https:\/\/rajawalimediautama.site\/?mbdb_book=digital-marketing-dan-strategi-komunikasidi-era-industri-4-0#breadcrumb"},"inLanguage":"id","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rajawalimediautama.site\/?mbdb_book=digital-marketing-dan-strategi-komunikasidi-era-industri-4-0"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/rajawalimediautama.site\/?mbdb_book=digital-marketing-dan-strategi-komunikasidi-era-industri-4-0#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Beranda","item":"https:\/\/rajawalimediautama.site\/"},{"@type":"ListItem","position":2,"name":"Books","item":"https:\/\/rajawalimediautama.site\/?post_type=mbdb_book"},{"@type":"ListItem","position":3,"name":"DIGITAL MARKETING DAN STRATEGI KOMUNIKASIDI ERA INDUSTRI 4.0"}]},{"@type":"WebSite","@id":"https:\/\/rajawalimediautama.site\/#website","url":"https:\/\/rajawalimediautama.site\/","name":"Rajawali Media Utama","description":"Selamat datang dan Terbang Seperti Rajawali","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rajawalimediautama.site\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"id"}]}},"_links":{"self":[{"href":"https:\/\/rajawalimediautama.site\/index.php?rest_route=\/wp\/v2\/books\/855","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rajawalimediautama.site\/index.php?rest_route=\/wp\/v2\/books"}],"about":[{"href":"https:\/\/rajawalimediautama.site\/index.php?rest_route=\/wp\/v2\/types\/mbdb_book"}],"author":[{"embeddable":true,"href":"https:\/\/rajawalimediautama.site\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rajawalimediautama.site\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=855"}],"wp:attachment":[{"href":"https:\/\/rajawalimediautama.site\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=855"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}