{"id":840,"date":"2026-05-19T01:59:58","date_gmt":"2026-05-19T01:59:58","guid":{"rendered":"https:\/\/rajawalimediautama.site\/?post_type=mbdb_book&#038;p=840"},"modified":"2026-05-19T01:59:58","modified_gmt":"2026-05-19T01:59:58","slug":"buku-ajar-digital-marketing","status":"publish","type":"mbdb_book","link":"https:\/\/rajawalimediautama.site\/?mbdb_book=buku-ajar-digital-marketing","title":{"rendered":"BUKU AJAR DIGITAL MARKETING"},"author":1,"comment_status":"open","ping_status":"closed","template":"","class_list":["post-840","mbdb_book","type-mbdb_book","status-publish","hentry","mbdb_genre-ekonomi","mbdb_genre-pendidikan","mbdb_editor-hasbullah","mbdb_narrator-alfin-yuan-octavedha","mbdb_narrator-berandi-suaryansyah","mbdb_narrator-novita-herlisha","mbdb_narrator-roky-apriansyah","mbdb_narrator-selpiyani","mbdb_narrator-tissa-aulia-damayanti","mbdb_narrator-venny-resti-fachlovi","post"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BUKU AJAR DIGITAL MARKETING - Rajawali Media Utama<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rajawalimediautama.site\/?mbdb_book=buku-ajar-digital-marketing\" \/>\n<meta property=\"og:locale\" content=\"id_ID\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BUKU AJAR DIGITAL MARKETING - Rajawali Media Utama\" \/>\n<meta property=\"og:description\" content=\"Buku Ajar Digital Marketing hadir sebagai sumber pembelajaran yang membahas konsep, strategi, dan implementasi pemasaran digital di era transformasi teknologi informasi. Buku ini dirancang untuk membantu mahasiswa, pendidik, pelaku usaha, dan pembaca umum dalam memahami perkembangan pemasaran modern yang telah bergeser dari metode konvensional menuju sistem digital yang lebih efektif, cepat, dan terukur. Materi disusun secara sistematis mulai dari pengantar digital marketing, perilaku konsumen digital, strategi pemasaran, content marketing, SEO dan SEM, social media marketing, marketplace dan e-commerce, email marketing, hingga digital advertising dan performance marketing. Selain itu, buku ini juga membahas branding digital, customer relationship management, etika dan keamanan digital, serta tren inovasi terbaru seperti Artificial Intelligence (AI), Big Data, dan Web 3.0. Dilengkapi dengan implementasi praktis dan studi kasus, buku ini diharapkan mampu meningkatkan kemampuan analitis, kreatif, dan strategis pembaca dalam merancang kampanye pemasaran digital yang efektif, adaptif, dan relevan dengan kebutuhan dunia bisnis modern.  ISBN\u00a0 \u00a0 \u00a0: Proses  Ukuran : 15,5 x 23  Jumlah Halaman: 221\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rajawalimediautama.site\/?mbdb_book=buku-ajar-digital-marketing\" \/>\n<meta property=\"og:site_name\" content=\"Rajawali Media Utama\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/rajawalimediautama.site\/?mbdb_book=buku-ajar-digital-marketing\",\"url\":\"https:\/\/rajawalimediautama.site\/?mbdb_book=buku-ajar-digital-marketing\",\"name\":\"BUKU AJAR DIGITAL MARKETING - Rajawali Media Utama\",\"isPartOf\":{\"@id\":\"https:\/\/rajawalimediautama.site\/#website\"},\"datePublished\":\"2026-05-19T01:59:58+00:00\",\"dateModified\":\"2026-05-19T01:59:58+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/rajawalimediautama.site\/?mbdb_book=buku-ajar-digital-marketing#breadcrumb\"},\"inLanguage\":\"id\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/rajawalimediautama.site\/?mbdb_book=buku-ajar-digital-marketing\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/rajawalimediautama.site\/?mbdb_book=buku-ajar-digital-marketing#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Beranda\",\"item\":\"https:\/\/rajawalimediautama.site\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Books\",\"item\":\"https:\/\/rajawalimediautama.site\/?post_type=mbdb_book\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"BUKU AJAR DIGITAL MARKETING\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/rajawalimediautama.site\/#website\",\"url\":\"https:\/\/rajawalimediautama.site\/\",\"name\":\"Rajawali Media Utama\",\"description\":\"Selamat datang dan Terbang Seperti Rajawali\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/rajawalimediautama.site\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"id\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"BUKU AJAR DIGITAL MARKETING - Rajawali Media Utama","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rajawalimediautama.site\/?mbdb_book=buku-ajar-digital-marketing","og_locale":"id_ID","og_type":"article","og_title":"BUKU AJAR DIGITAL MARKETING - Rajawali Media Utama","og_description":"Buku Ajar Digital Marketing hadir sebagai sumber pembelajaran yang membahas konsep, strategi, dan implementasi pemasaran digital di era transformasi teknologi informasi. Buku ini dirancang untuk membantu mahasiswa, pendidik, pelaku usaha, dan pembaca umum dalam memahami perkembangan pemasaran modern yang telah bergeser dari metode konvensional menuju sistem digital yang lebih efektif, cepat, dan terukur. Materi disusun secara sistematis mulai dari pengantar digital marketing, perilaku konsumen digital, strategi pemasaran, content marketing, SEO dan SEM, social media marketing, marketplace dan e-commerce, email marketing, hingga digital advertising dan performance marketing. Selain itu, buku ini juga membahas branding digital, customer relationship management, etika dan keamanan digital, serta tren inovasi terbaru seperti Artificial Intelligence (AI), Big Data, dan Web 3.0. Dilengkapi dengan implementasi praktis dan studi kasus, buku ini diharapkan mampu meningkatkan kemampuan analitis, kreatif, dan strategis pembaca dalam merancang kampanye pemasaran digital yang efektif, adaptif, dan relevan dengan kebutuhan dunia bisnis modern.  ISBN\u00a0 \u00a0 \u00a0: Proses  Ukuran : 15,5 x 23  Jumlah Halaman: 221","og_url":"https:\/\/rajawalimediautama.site\/?mbdb_book=buku-ajar-digital-marketing","og_site_name":"Rajawali Media Utama","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/rajawalimediautama.site\/?mbdb_book=buku-ajar-digital-marketing","url":"https:\/\/rajawalimediautama.site\/?mbdb_book=buku-ajar-digital-marketing","name":"BUKU AJAR DIGITAL MARKETING - Rajawali Media Utama","isPartOf":{"@id":"https:\/\/rajawalimediautama.site\/#website"},"datePublished":"2026-05-19T01:59:58+00:00","dateModified":"2026-05-19T01:59:58+00:00","breadcrumb":{"@id":"https:\/\/rajawalimediautama.site\/?mbdb_book=buku-ajar-digital-marketing#breadcrumb"},"inLanguage":"id","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rajawalimediautama.site\/?mbdb_book=buku-ajar-digital-marketing"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/rajawalimediautama.site\/?mbdb_book=buku-ajar-digital-marketing#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Beranda","item":"https:\/\/rajawalimediautama.site\/"},{"@type":"ListItem","position":2,"name":"Books","item":"https:\/\/rajawalimediautama.site\/?post_type=mbdb_book"},{"@type":"ListItem","position":3,"name":"BUKU AJAR DIGITAL MARKETING"}]},{"@type":"WebSite","@id":"https:\/\/rajawalimediautama.site\/#website","url":"https:\/\/rajawalimediautama.site\/","name":"Rajawali Media Utama","description":"Selamat datang dan Terbang Seperti Rajawali","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rajawalimediautama.site\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"id"}]}},"_links":{"self":[{"href":"https:\/\/rajawalimediautama.site\/index.php?rest_route=\/wp\/v2\/books\/840","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rajawalimediautama.site\/index.php?rest_route=\/wp\/v2\/books"}],"about":[{"href":"https:\/\/rajawalimediautama.site\/index.php?rest_route=\/wp\/v2\/types\/mbdb_book"}],"author":[{"embeddable":true,"href":"https:\/\/rajawalimediautama.site\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rajawalimediautama.site\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=840"}],"wp:attachment":[{"href":"https:\/\/rajawalimediautama.site\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=840"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}