{"id":556,"date":"2025-08-05T09:31:52","date_gmt":"2025-08-05T09:31:52","guid":{"rendered":"https:\/\/rajawalimediautama.site\/?post_type=mbdb_book&#038;p=556"},"modified":"2026-01-19T00:33:59","modified_gmt":"2026-01-19T00:33:59","slug":"perspektif-umkm-era-digital-adopsi-teknologi-dan-inovasi","status":"publish","type":"mbdb_book","link":"https:\/\/rajawalimediautama.site\/?mbdb_book=perspektif-umkm-era-digital-adopsi-teknologi-dan-inovasi","title":{"rendered":"Perspektif UMKM Era Digital: ADOPSI TEKNOLOGI DAN INOVASI"},"author":1,"comment_status":"open","ping_status":"closed","template":"","class_list":["post-556","mbdb_book","type-mbdb_book","status-publish","hentry","mbdb_genre-ekonomi","mbdb_editor-juliana-palit","mbdb_editor-rina-komaka","post"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Perspektif UMKM Era Digital: ADOPSI TEKNOLOGI DAN INOVASI - Rajawali Media Utama<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rajawalimediautama.site\/?mbdb_book=perspektif-umkm-era-digital-adopsi-teknologi-dan-inovasi\" \/>\n<meta property=\"og:locale\" content=\"id_ID\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Perspektif UMKM Era Digital: ADOPSI TEKNOLOGI DAN INOVASI - Rajawali Media Utama\" \/>\n<meta property=\"og:description\" content=\"Buku &quot;Perspektif UMKM Era Digital: Adopsi Teknologi dan Inovasi&quot; merupakan kontribusi dalam mendukung transformasi UMKM agar lebih adaptif, inovatif, dan kompetitif di era digital. Buku ini membahas berbagai aspek strategis seperti tantangan dan peluang digitalisasi, penguatan sumber daya manusia, strategi pemasaran digital, serta akses pendanaan bagi pelaku UMKM. Di dalamnya juga diulas penerapan e-business dan e-commerce, pengukuran kinerja berbasis Balanced Scorecard, serta pemahaman tren ESG (Environmental, Social, and Governance) yang semakin relevan bagi keberlanjutan usaha. Ditujukan bagi pelaku UMKM, akademisi, mahasiswa, dan pemangku kebijakan, buku ini menyajikan panduan komprehensif untuk mendorong pertumbuhan UMKM yang tangguh di tengah dinamika ekonomi digital yang terus berkembang.  ISBN\u00a0 \u00a0 \u00a0\u00a0: 978-634-7339-05-8  Ukuran : 21 x 29,7  Jumlah Halaman : 149 Kepengarangan:   Solihin, Ak., M.Si.,CA. (Materi Menyingkap Tantangan UMKM di Era Digital)  Atik Budi Paryanti, S.Pd.,MM. (Materi: Membangun SDM UMKM Era Digital)  Winaya Purwanti, SE.,MM. (Materi: Strategi Pemasaran Era Digital)  Achmad Jaelani, SE.,MM. (Materi : Sumber Pendanaan UMKM)  Karsam, SE., M.Ak., Ak., CA. QMSA., CPMA.,CPA., Asean CPA., CFI.(Materi : E-Busines dan E-Commerce)  Safrudin, S.Kom., M.Ak. (Materi: Evaluasi Kinerja UMKM Secara Tradisional dan Persepektif Balanced Scorecard)  Tugiantoro, SE., M.Akt., SAS.(Materi: Perspektif Memahami Tren ESG untuk UMKM)  \u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rajawalimediautama.site\/?mbdb_book=perspektif-umkm-era-digital-adopsi-teknologi-dan-inovasi\" \/>\n<meta property=\"og:site_name\" content=\"Rajawali Media Utama\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-19T00:33:59+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/rajawalimediautama.site\/?mbdb_book=perspektif-umkm-era-digital-adopsi-teknologi-dan-inovasi\",\"url\":\"https:\/\/rajawalimediautama.site\/?mbdb_book=perspektif-umkm-era-digital-adopsi-teknologi-dan-inovasi\",\"name\":\"Perspektif UMKM Era Digital: ADOPSI TEKNOLOGI DAN INOVASI - Rajawali Media Utama\",\"isPartOf\":{\"@id\":\"https:\/\/rajawalimediautama.site\/#website\"},\"datePublished\":\"2025-08-05T09:31:52+00:00\",\"dateModified\":\"2026-01-19T00:33:59+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/rajawalimediautama.site\/?mbdb_book=perspektif-umkm-era-digital-adopsi-teknologi-dan-inovasi#breadcrumb\"},\"inLanguage\":\"id\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/rajawalimediautama.site\/?mbdb_book=perspektif-umkm-era-digital-adopsi-teknologi-dan-inovasi\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/rajawalimediautama.site\/?mbdb_book=perspektif-umkm-era-digital-adopsi-teknologi-dan-inovasi#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Beranda\",\"item\":\"https:\/\/rajawalimediautama.site\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Books\",\"item\":\"https:\/\/rajawalimediautama.site\/?post_type=mbdb_book\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Perspektif UMKM Era Digital: ADOPSI TEKNOLOGI DAN INOVASI\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/rajawalimediautama.site\/#website\",\"url\":\"https:\/\/rajawalimediautama.site\/\",\"name\":\"Rajawali Media Utama\",\"description\":\"Selamat datang dan Terbang Seperti Rajawali\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/rajawalimediautama.site\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"id\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Perspektif UMKM Era Digital: ADOPSI TEKNOLOGI DAN INOVASI - Rajawali Media Utama","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rajawalimediautama.site\/?mbdb_book=perspektif-umkm-era-digital-adopsi-teknologi-dan-inovasi","og_locale":"id_ID","og_type":"article","og_title":"Perspektif UMKM Era Digital: ADOPSI TEKNOLOGI DAN INOVASI - Rajawali Media Utama","og_description":"Buku \"Perspektif UMKM Era Digital: Adopsi Teknologi dan Inovasi\" merupakan kontribusi dalam mendukung transformasi UMKM agar lebih adaptif, inovatif, dan kompetitif di era digital. 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