{"id":752,"date":"2026-01-21T01:03:49","date_gmt":"2026-01-21T01:03:49","guid":{"rendered":"https:\/\/rajawalimediautama.site\/?post_type=mbdb_book&#038;p=752"},"modified":"2026-02-05T07:25:54","modified_gmt":"2026-02-05T07:25:54","slug":"buku-ajar-digital-marketing-dalam-bisnis-digital","status":"publish","type":"mbdb_book","link":"http:\/\/rajawalimediautama.site\/?mbdb_book=buku-ajar-digital-marketing-dalam-bisnis-digital","title":{"rendered":"BUKU AJAR  DIGITAL MARKETING DALAM BISNIS DIGITAL"},"author":1,"comment_status":"open","ping_status":"closed","template":"","class_list":["post-752","mbdb_book","type-mbdb_book","status-publish","hentry","mbdb_genre-ekonomi","mbdb_genre-pendidikan","mbdb_editor-nurul-hidayati-indra-ningsih","mbdb_narrator-firdaus","mbdb_narrator-imtian-widhah-kumala","mbdb_narrator-isyvina-unaizah-royya","mbdb_narrator-mirza-ayunda-pratiwi","mbdb_narrator-sri-nurhasana","mbdb_narrator-vidyarini-dwita","mbdb_narrator-wa-ode-dien-indalestari","post"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BUKU AJAR DIGITAL MARKETING DALAM BISNIS DIGITAL - Rajawali Media Utama<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/rajawalimediautama.site\/?mbdb_book=buku-ajar-digital-marketing-dalam-bisnis-digital\" \/>\n<meta property=\"og:locale\" content=\"id_ID\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BUKU AJAR DIGITAL MARKETING DALAM BISNIS DIGITAL - Rajawali Media Utama\" \/>\n<meta property=\"og:description\" content=\"Buku Buku Ajar Digital Marketing dalam Bisnis Digital hadir sebagai panduan komprehensif untuk memahami konsep, strategi, dan implementasi pemasaran digital dalam era transformasi bisnis berbasis teknologi. Perkembangan internet dan teknologi informasi telah mengubah cara perusahaan membangun merek, menjangkau pasar, serta menciptakan hubungan dengan pelanggan. Melalui buku ini, pembaca diajak mengenal ekosistem bisnis digital, perencanaan strategi pemasaran, pengelolaan berbagai kanal digital seperti website, SEO, SEM, media sosial, content marketing, email marketing, hingga influencer marketing. Selain itu, buku ini membahas pemanfaatan data analitik, CRM digital, serta pendekatan berbasis kinerja untuk meningkatkan efektivitas kampanye pemasaran. Aspek etika, keamanan data, regulasi, dan tren masa depan digital marketing turut disajikan agar pembaca memahami tantangan dan peluang di era digital. Dilengkapi studi kasus dan implementasi nyata, buku ini menjadi referensi penting bagi mahasiswa, dosen, praktisi, dan pelaku usaha dalam mengembangkan kompetensi digital marketing secara profesional, inovatif, dan berkelanjutan.  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